Care developed from practice – not from empty marketing promises
Naturally. Honestly. Ettel's.
From Switzerland
From Ettel's – True care begins where experience meets expectation
Our grooming products are born from a passion for horses and the commitment to making no compromises on quality and responsibility.
Ettel's products stand for development and manufacturing according to high standards. We want products that work - without unnecessary additives and costs.
We pursue a clear goal: Reliable care - responsibly produced - Fair to animal and human.
Our Guiding Principles
Care that convinces in everyday life and is not based on empty marketing promises.
Swiss development
Sophisticated development with a focus on quality and reliability - developed and manufactured in Switzerland.
Substance instead of just marketing
No empty promises - just products that work in everyday life and do without unnecessary additives.
Sustainability
Responsible manufacturing and well-thought-out solutions for animals, people, and the environment.
Innovation
Combining specialist knowledge and practical experience, with continuous further development.
As strong as your horse
REAL CARE - STRONG HOOVES
Many care products promise a lot - but in daily use in the stable, it quickly becomes clear what really works and what doesn't.
That's precisely why we developed the products from Ettel's.
Our development is based not only on laboratory work, but on the interplay of expertise, experience, and daily work in the stable.
Ettel's Hoof Care stands for strong and healthy hooves.
For horses that perform.
For people who take responsibility.
Our Story
Grown from passion. Matured from experience . From Switzerland.
The idea behind Ettel's wasn't conceived at a desk – but in the stable.
Two friends, both horse lovers, faced the same reality every day: horse care is complex, often confusing – and rarely truly well-thought-out. A different product for every step, a new solution for every problem. A lot of effort, high costs – and not always the desired result in the end.
Over time, it became clear: It doesn't have to be this way.
The conviction grew that horse care can be simpler, more efficient, and above all, more reliable. Not with more products – but with better ones.
This conviction turned into a project.
Together with experts in farriery, chemical development, and equestrian sports, they began to question existing approaches and rethink them. Practice, expertise, and experience were brought together – with a clear goal: to develop care that truly works in everyday life.
The first result was Ettel’s Hoof Care. A product not intended as a supplement, but as a solution for the daily demands in the stable. Developed from practice – and made precisely for that.
As the idea evolved, it quickly became clear that more could come of it. The team grew, additional expertise was added – and a common claim formed a company.
Today, Ettel’s stands for a clear attitude:
Horse care that works. No frills. With substance.
Every product that leaves our house carries this idea within it. That's why every formula begins with a clear promise:
It comes from Ettel's.
WHO is behind Ettel's?
Farrier with Passion and Experience – Swiss Champion 2019
Jeremy Zuber brings over two decades of experience in the equestrian world. Growing up in a family of passionate show jumpers, handling horses was natural for him from an early age. As a successful rider himself up to 1.50m class, he knows the needs of sport and leisure horses firsthand.
Jeremy Zuber completed his training at the renowned Swiss National Stud, where he learned the art of farriery from scratch. In 2019, he became the Swiss Champion in farriery – a testament to his craftsmanship, precision, and deep understanding of equine health and performance.
As an experienced horse owner and farrier, Jeremy Zuber combines practical knowledge with a keen sense for the animal – a combination that is also reflected in the development of our "Aus dem Hause Ettel’s" products.
His Goal:
To develop horse care products that are practical, functional, and consistently tailored to the real needs of horses and riders – from practice, for practice.
Responsibilities:
Product Development
Member of the Management Board
Management with a Heart for Horses and a Holistic View
Sascha Gross has been closely connected to the equestrian world for over a decade – as a dedicated hobby rider and keen observer of the sport. His professional career led him to the financial sector, where he has held responsible positions for more than eight years.
The combination of entrepreneurial thinking and genuine interest in horses makes him the ideal choice for Ettel's management. With a clear eye for price-performance, structure, and sustainable development, Sascha Gross ensures that "From Ettel's" stands not only for quality but also for economic solidity.
His Goal:
To develop horse care products that are well-conceived, fairly priced, and made with true conviction.
Responsibilities:
Process Optimization
Member of the Management Board
Product development with expertise and foresight
Rudolf Arnold is known in research and as an analyst for new innovative product development and has been successfully active as an entrepreneur in the chemical industry for decades. His profound expertise, combined with a strong quality awareness and a clear understanding of efficacy, make him the driving force behind product development at "Aus dem Hause Ettel's."
As a long-time owner of racehorses, he knows the high demands on care, regeneration, and performance from his own experience. His vision is to develop products that not only work but also benefit horses in the long term – scientifically sound and responsibly manufactured.
With his expertise and innovative spirit, Rudolf Arnold represents what distinguishes our brand: effectiveness, quality, and genuine passion for horses.
His goal:
To develop highly effective care products that are based on sound scientific principles, meet the highest quality standards, and remain responsibly priced for horse owners.
Responsibilities:
Product development
Member of the Board of Directors
Accounting and Marketing
Michael Gross is responsible for accounting and marketing at Ettel's, bringing a structured and well-considered approach to corporate management. With his expertise in IT and accounting, he ensures clear financial structures and a reliable basis for business decisions.
Through his analytical mindset and ability to precisely assess developments, he supports the strategic development of the company. His well-founded analyses and careful situation assessments contribute to making business decisions on a solid and verifiable basis.
In addition to his accounting duties, Michael Gross also contributes his expertise in marketing. With well-conceived strategies and a clear view of market positioning, he supports the sustainable development of the Ettel's brand.
His Goal:
To contribute to Ettel's economic stability through well-founded analyses, clear structures, and well-thought-out marketing strategies, and to actively shape the company's long-term development.
Responsibilities
Accounting
Marketing
Member of the Management Board
Head of Sales and Strategic Market Development
Mic Veljiji worked in the security industry for several years, most recently as Deputy Managing Director. In this role, he was responsible for operational leadership, strategic development, and international business relations.
Since joining Ettel's, he has been responsible for sales management and plays a key role in the company's strategic market development. He was also significantly involved in the brand's structural development and supports its entrepreneurial growth as a member of the management board.
His strength lies in combining strategic thinking, clear positioning, and sustainable growth. As a passionate animal lover, the well-being of horses is not just a professional demand for him, but a personal conviction.
His Goal:
To sustainably establish Ettel's as a brand for responsible, high-quality horse care – with substance, clarity, and a long-term perspective.
Responsibilities:
Head of Sales
Member of the Management Board
Production and Logistics
At Ettel's, José Neto ensures that our products reliably make their way from the manufacturing process to the customer. In the areas of production and logistics, he is particularly responsible for the careful filling of products and the structured organization of internal processes.
With his calm, precise, and very reliable working method, he ensures that every work step is carried out with the necessary care. Organizational talent, a sense of responsibility, and a strong understanding of quality make him an important pillar in daily operations.
His Goal:
To secure the quality standards of products from Ettel's and maintain high customer satisfaction through reliable and careful shipping. His aim is to design processes efficiently while ensuring that every product is handled with the same care – from the first touch to delivery.
Responsibilities:
Production
Logistics
