Swiss made

We are Ettel's

We are a Swiss startup with a clear mission: to develop new, qualitative Swiss products for horses, riders, and stables.

Swiss Quality Products

the faces behind ettel's

When specialists meet allrounders

We are not a classic team from the equestrian industry, and that is precisely our strength! Farriers, riders, and stable hands bring everyday expertise, while all-rounders in sales, marketing, and organization provide an external perspective. Together, this creates what deffines Ettel's: palpable expertise and bold ideas that bring a breath of fresh air.

Managing Director

Sascha Gross

As CEO, Sascha brings experts together and uses his entrepreneurial skills to ensure we can offer fair prices.

Farrier & Show Jumper

Jeremy Zuber

Jeremy is a trained farrier, show jumper and trainer. As a hands-on expert, he plays a key role in developing our products and keeps us deeply connected to the equestrian world.

Sale

Mic Veljiji

Mic is a true allrounder and opening new doors for Ettel's. He is responsible for our club programs and partnerships, firmly establishing us in the Swiss equestrian world.

Marketing

Simon Bärtschi

Thanks to Simon's media experience, our customers find us where they're already active. This way, we offer our customers a look behind the scenes at Ettel's.

Accounting

Michael Gross

Michael is responsible for Ettel's accounting and always keeps track of the numbers. With his diligence, he creates the foundation on which we can grow.

Entwicklung & Herstellung

Rudolf Arnold

Rudolf Arnold entwickelt und stellt mit seiner jahrelangen Erfahrung in der chemischen Herstellung einen Grossteil unserer Produkte her - und zwar hier in der Schweiz.

from the Seeland region

The Ettel's Vision

We're bringing a breath of fresh air to Swiss equine care. A large portion of the products currently available still come from abroad, and we want to change that. Swiss quality products at fair prices, developed with the people who work with horses every day.

Learn more about us

social media

Are you already part of our journey ?

We want to advance the Swiss equestrian scene, and you can support us for free. Follow us on Instagram and become part of our mission!

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Talk directly to us

Do you have any questions, feedback, or inquiries? We're here for you!